1. INTRODUCTION & SCOPE
This Cookie Policy explains how Burns Gym Ltd (UK) and Burns Gym LLC (US) (together, “Burns Gym,” “we,” “us,” or “our”) use cookies and other tracking technologies when you visit or interact with our Website and Platform. Cookies and similar tools help us operate our Services securely, improve functionality, measure performance, and deliver embedded content (such as video streaming).
This Policy is intended to give you clear, transparent information about the types of cookies we use, the purposes for which they are used, and the choices available to you for managing or disabling them.
This Cookie Policy should be read together with our Privacy Policy, which explains how we collect, use, store, and protect personal data more generally. While this document focuses specifically on cookies and tracking technologies, the Privacy Policy provides the broader framework for how personal information (including data collected via cookies) is processed, your rights under data protection laws, and how you can exercise those rights.
This Cookie Policy applies to all visitors and users of the Burns Gym Website at www.burnsgym.com; and the Age with Vitality Platform, which provides access to live workouts, pre-recorded content, and wellness program features.
Both first-party cookies (set directly by Burns Gym) and third-party cookies (set by service providers such as Vimeo, YouTube, Wix, and Zoom) are covered by this Policy. By using our Website or Platform, you acknowledge the use of cookies as described here, subject to your choices and consent settings.

2. WHAT ARE COOKIES & TRACKING TECHNOLOGIES?

2.1 Definition of Cookies, Pixels, Trackers, and Scripts
Cookies and similar technologies are small files or pieces of code that are stored on your device (computer, tablet, or smartphone) when you visit or interact with our Website or Platform. These tools help us recognize your device, remember your preferences, and improve the way our Services function.
•    Cookies: Small text files stored on your browser that can hold information such as login details, language preferences, or activity history.
•    Pixels (or web beacons): Small pieces of code embedded in webpages or emails that allow us or our service providers to monitor activity, such as whether an email was opened or a video was played.
•    Trackers: A broader term we use to describe any technology (including cookies and pixels) that collects information about how you interact with our Services.
•    Scripts: Code that runs in your browser or device to enable features such as video playback, interactive content, or analytics.
Together, these tools enable us to provide secure logins, deliver video content, measure performance, and enhance the user experience.

2.2 Difference Between First-Party and Third-Party Cookies
•    First-Party Cookies are created and placed directly by Burns Gym when you use our Website or Platform. They are typically used to recognize you when you log in, remember your settings, and keep your session secure.
•    Third-Party Cookies are set by external service providers whose tools we integrate into our Services. For example, Vimeo and YouTube place cookies when you watch exercise videos, Zoom may use cookies during live sessions, and Wix may place cookies for hosting and website performance.
While first-party cookies are controlled directly by Burns Gym, the external provider manages third-party cookies, and their use is subject to the provider’s own privacy and cookie policies. We carefully select and monitor these providers to ensure they meet appropriate privacy and security standards.

3. WHY WE USE COOKIES

3.1 Operating and Securing the Services: We use cookies that are essential for the basic operation and security of our Website and Platform. These cookies allow you to log in securely, maintain sessions as you navigate between pages, and ensure that only authorized staff members can access Resident accounts. They also help us detect suspicious or unauthorized activity, protect against fraud, and maintain the overall stability of our Services. Without these cookies, the Website and Platform would not function properly.

3.2 Improving Functionality and User Experience: Certain cookies are used to remember your settings and preferences, making our Services more straightforward to use. For example, functional cookies may store language choices, save login details for future sessions, or remember the volume settings of videos. These cookies are not strictly necessary but help enhance convenience and improve the overall user experience for care home staff and Residents.

3.3 Measuring Performance and Analytics: We also use cookies to understand how the Website and Platform are being used. Analytics cookies collect information about page visits, time spent on the Platform, error messages, and usage trends. This data helps us identify what works well, where improvements are needed, and how to optimize the delivery of exercise and wellness content. Analytics cookies provide insights that allow Burns Gym to improve performance and develop a better service for all users.

3.4 Supporting Embedded Content (e.g., Video Streaming): Many of our Services rely on third-party tools to deliver embedded content, such as exercise videos hosted on Vimeo or YouTube, or live sessions delivered via Zoom. These third-party providers place their own cookies to ensure videos stream properly, adapt to your internet connection, and remember playback settings. Without these cookies, Residents and staff may experience reduced functionality, such as videos failing to load or sessions being interrupted.

4. TYPES OF COOKIES WE USE

4.1 Strictly Necessary Cookies: These cookies are essential for the operation of the Website and Platform. They enable core features such as secure login, navigation between pages, and access to restricted areas of the Services. Without these cookies, we cannot provide the basic functionality that allows care homes and staff to administer accounts and ensure Residents can participate in wellness activities. Strictly necessary cookies do not require consent but are automatically placed when you use our Services.

4.2 Functional Cookies: Functional cookies are used to enhance usability and convenience. They remember your settings and preferences, for example, your chosen language, video playback settings, or whether you want login details saved for faster access in the future. While not essential, these cookies improve the overall experience for staff and Residents by making interactions with the Website and Platform smoother and more personalized.

4.3 Analytics & Performance Cookies: Analytics cookies help us understand how the Website and Platform are being used. They collect information such as which pages are visited, how long users stay on the Platform, what features are most popular, and whether errors occur. This data allows us to monitor performance, improve stability, and make informed decisions about future updates. These cookies are optional and are only activated with your consent.

4.4 Third-Party / Embedded Content Cookies: Many of our Services rely on third-party providers to deliver embedded content and technical features. For example, Vimeo and YouTube place cookies to support video streaming, Zoom may place cookies during live workouts, and Wix uses cookies to host and manage the Website. These cookies allow third-party platforms to function correctly, adapt to your device, and remember settings such as video volume or playback position. The privacy and cookie policies of the respective third parties govern the use of these cookies.

5. THIRD-PARTY COOKIES
In addition to the cookies that Burns Gym sets directly, we use third-party providers whose tools are integrated into our Website and Platform. These providers may place their own cookies on your device to ensure their services function properly. Below are the main third-party cookies used:

5.1 Vimeo Cookies (Video Playback)
We use Vimeo, provided by Vimeo, LLC, to host and deliver exercise and wellness videos. Vimeo sets cookies to support video playback, optimize streaming quality, and remember playback preferences (such as volume settings). These cookies also help Vimeo gather analytics about how videos are viewed.
Examples of Vimeo cookies include player (which lasts for one year), vuid (which lasts for two years), and sync_active (which expires at the end of the session). These cookies collect information such as usage data, device details, and interactions with video content, and the data is processed in the United States.

5.2 YouTube Cookies (Video Embedding)
Some of our video content is hosted on YouTube, provided by Google LLC (U.S.) or Google Ireland Limited (EU), depending on where users access the service. YouTube places cookies to deliver videos, measure performance, prevent fraud, and personalize playback features. These cookies may also collect usage data for YouTube’s own analytics.
Examples of YouTube cookies include PREF (which lasts for 8 months), VISITOR_INFO1_LIVE (8 months), YSC (session-based), and yt-remote-device-id (persistent). These cookies collect information such as playback activity, device details, and IP address, and the data is processed in the United States or Ireland, depending on the user’s location and service configuration.

5.3 Wix Cookies (Website Hosting and Session Management)
Our Website is built and hosted using Wix.com Ltd. Wix uses cookies to manage sessions, enable navigation, and ensure the Website operates smoothly. These cookies may also support features such as remembering login sessions, maintaining site security, and improving site performance.
Examples of Wix cookies include session cookies (which expire at the end of a visit) and persistent cookies (which remain active for varying durations). These cookies collect data such as device identifiers, login details, and browsing activity, and the information is processed in Israel, a jurisdiction recognized by the UK and EU as providing adequate data protection

5.4 Other Third-Party Tools or Integrations
We may occasionally integrate other tools to improve the functionality of our Services, such as Zoom for live workouts or analytics providers to measure performance. These providers may set cookies to deliver their services, manage sessions, or gather usage data. The specific cookies, duration, and data collected depend on the provider and are governed by their respective privacy and cookie policies.

6. CONSENT & USER CHOICES
When you first visit the Burns Gym Website or Platform, a cookie consent banner will appear. This banner informs you that cookies are used and gives you the option to manage your preferences before any non-essential cookies are placed on your device. Strictly necessary cookies, which are required for the core operation of the Services, are always active. All other categories (functional, analytics, and third-party/embedded content cookies) will only be activated with your consent.
Through the cookie banner, you can accept all cookies to allow both essential and optional cookies, reject all non-essential cookies while keeping strictly necessary cookies enabled, or customize your choices by enabling or disabling individual categories of cookies, such as analytics or functional cookies. This gives you full control over how your data is collected and used while using the Website and Platform.
You may change or withdraw your cookie preferences at any time after your initial choice. This can be done by reopening the cookie settings tool on our Website or adjusting the settings in your browser or device. Withdrawing consent will not affect the lawfulness of cookies already placed, but may limit certain features, such as video playback or personalized settings.

7. MANAGING COOKIES IN YOUR BROWSER OR DEVICE

7.1 How to View, Block, or Delete Cookies via Browser Settings
In addition to the cookie consent banner on our Website, you can manage cookies directly through your browser settings. Most web browsers allow you to view cookies stored on your device, block cookies from being placed, and delete cookies that have already been set.
The steps vary depending on the browser. For convenience, you can find guidance below:
•    Google Chrome: Manage cookies in Chrome
•    Mozilla Firefox: Manage cookies in Firefox
•    Apple Safari: Manage cookies in Safari
•    Microsoft Edge: Manage cookies in Edge
•    Opera: Manage cookies in Opera

Please note that blocking strictly necessary cookies may affect your ability to log in or use core features of the Website and Platform.

7.2 How to Adjust Tracking Settings on Mobile Devices
If you access the Burns Gym Platform or Website on a mobile device, you can control certain categories of tracking through your device settings. For example:
•    iOS (Apple devices): Go to Settings > Privacy & Security > Tracking to manage which apps can track your activity across apps and websites.
•    Android devices: Go to Settings > Privacy > Ads or Settings > Google > Ads to limit ad tracking or reset your advertising ID.
Some mobile devices also allow you to adjust cookie storage in your mobile browser (e.g., Safari on iOS or Chrome on Android). Instructions can be found in the browser’s help section.

8. U.S. STATE PRIVACY RIGHTS (CALIFORNIA, VIRGINIA, ETC.)

8.1 “Do Not Sell or Share My Information” Rights
Under the California Consumer Privacy Act (CCPA/CPRA) and similar state laws, you have the right to opt out of the “sale” or “sharing” of your personal information. While Burns Gym does not sell personal data for money, some disclosures of cookie data to third-party analytics or video providers (such as Vimeo or YouTube) may legally qualify as a “sale” or “sharing.”
To exercise this right, you may use our “Do Not Sell or Share My Information” link available on the Website or email us at contact@burnsgym.com. Once an opt-out request is received and verified, we will stop all cookie-based data practices that may be considered a sale or sharing under applicable law.

8.2 Right to Limit Use of Sensitive Personal Data
Some state privacy laws give residents the right to limit how businesses use sensitive personal information. Burns Gym only uses sensitive data (such as health-related details) to support wellness personalization and does not use it for advertising or marketing purposes. If you are a resident of California or another state with this right, you may submit a request to limit the use of sensitive personal data via our contact email at contact@burnsgym.com. 

8.3 Non-Discrimination for Exercising Rights
Burns Gym will not discriminate against you for exercising your state privacy rights. This means that if you choose to opt out of cookie-related sharing, limit the use of sensitive data, or exercise any other privacy right, we will not deny you access to the Services, charge different prices, or reduce the quality of the Services you receive. Some features, such as video streaming or analytics-based improvements, may not function properly if you disable certain cookies, but this will be a technical limitation rather than a penalty.

9. DISABLING COOKIES
If you choose to disable or block certain categories of cookies, you may still be able to access parts of the Burns Gym Website and Platform, but some features may not function as intended. Strictly necessary cookies are required for secure login, navigation, and account access; disabling these may prevent you from using essential parts of the Services altogether.
Disabling functional, analytics, or third-party cookies may also reduce your overall experience. For example, videos hosted on Vimeo or YouTube may not play correctly, live sessions may be interrupted, or your login and display preferences may not be remembered between visits. While you are always free to manage or withdraw consent, please note that doing so could result in slower performance, limited access to content, or restricted functionality within the Platform.

10. UPDATES TO THIS COOKIE POLICY
Burns Gym reserves the right to update or modify this Cookie Policy at any time to reflect changes in our use of cookies, new legal requirements, or adjustments to our Services. Any updates will always be consistent with applicable data protection and privacy laws, including the UK GDPR, PECR, and relevant U.S. state privacy regulations.
When we make changes to this Cookie Policy, we will update the “last modified” date at the top of the page. For material changes that significantly affect how cookies are used, we may also display a notification on the Website or contact organizational representatives by email. Continued use of the Website or Platform after updates have been published will be considered acceptance of the revised Cookie Policy, unless you change your cookie preferences.

11. CONTACT INFORMATION
If you have any questions about this Cookie Policy, how Burns Gym uses cookies, or your choices in managing them, you may contact us using the details below.

U.K. Office
Burns Gym Ltd
Central Chambers Building
93 Hope Street, 5th Floor, Suite 406/407
Glasgow, United Kingdom

U.S. Office
Burns Gym LLC
8 The Green, Suite B
Dover, Delaware 19901
United States

We have appointed a Data Protection Lead to oversee cookie and privacy compliance across both the U.K. and U.S. operations. You may contact the Data Protection Lead directly at: contact@burnsgym.com.  
We will respond to inquiries about cookies and tracking technologies in line with applicable timelines: within 30 days for requests made by U.K./EU residents and within 45 days for requests made by U.S. residents, consistent with relevant privacy laws.